How AI is Revolutionizing Video Creation: Insights from Corbett Drummey of LTX

Have you ever wished you could bring your creative ideas to life without needing technical skills or a massive budget? Ever dreamed of creating professional-looking videos but felt held back by lack of experience?

The AI revolution is transforming how we create video content, making professional-quality production accessible to everyone, regardless of technical background or creative experience.

In this eye-opening conversation from the "Using AI at Work" podcast, Chris Daigle interviews Corbett Drummey, VP of Brand Collaboration at LTX, about their groundbreaking AI video platform LTX Studio that's democratizing video creation.

The Power of AI Video Creation

LTX, known for popular apps like Facetune, has created something revolutionary with LTX Studio, an AI video platform built from the ground up with artificial intelligence.

"LTX Studio is an AI video platform... it's our first product that's built from the ground up with AI," explains Drummey.

What makes this tool special isn't just that it creates videos, it creates complete projects with multiple scenes, narration, dialogue, sound effects, and background sounds. Even non-technical users can produce movie-quality output in minutes.

"You really can go from zero to one and a non-technical user can produce a full movie-like output in a few minutes," Drummey shares.

Breaking Down the Barriers to Creative Expression

The most remarkable aspect of LTX Studio is how it removes technical barriers that previously limited creative expression. Before tools like this, creating professional video required specialized skills, expensive equipment, and significant time investment.

Drummey explains: "The most interesting answer is probably that for most people, they couldn't have done it... I'm not technical both in terms of engineering or design... I wouldn't have the skill set to produce a video like this."

This democratization of video creation means that anyone with an idea can now bring it to life—regardless of their technical background. This shift represents a fundamental change in how we approach creative work.

Practical Applications for Business and Marketing

For marketers and business professionals, AI video creation tools like LTX Studio offer game-changing possibilities:

1. Rapid Prototyping: Create concept videos for client presentations in minutes instead of days.

2. Cost Reduction: Replace expensive stock footage with custom-generated scenes.

3. Creative Experimentation: Test multiple creative directions quickly and affordably.

"We'd usually write a script, the copywriter would make a script, we'd have an art director make one or a couple photos... now you can drop that same script in and get actual video previews of your vision in minutes," says Drummey, highlighting the dramatic workflow improvement.

The cost savings are equally impressive. Traditional storyboarding could cost $10,000+ for a single rigid concept. Now, businesses can create unlimited iterations for a fraction of that cost.

Features That Make LTX Studio Stand Out

Real-Time Collaboration

"You can share a project and collaborate on it as if it were a Google doc," explains Drummey. This allows teams to work together seamlessly, making video creation a truly collaborative process.

Style Transfer

Perhaps the most impressive feature is style transfer: "You can take a single image and change a whole project into a certain style... it interprets it almost as if you hired this amazingly professional artist to interpret all of your scenes."

This allows brands to maintain visual consistency across all their content with minimal effort.

Export Options

The platform offers flexible export options, including complete video files, working files for further editing in other software, and even pitch deck exports that automatically create presentation materials from your project.

The Accessibility Factor

LTX Studio has made affordability a priority, with a free tier that offers about an hour of compute time—enough for several projects. Paid plans range from a few dollars to over $100 monthly, with custom enterprise options available.

"Some of the big news we released recently is that when it came out of beta in August, we made a version of it free for everyone," Drummey shares.

This accessibility means anyone can start creating AI-powered videos today without significant investment.

The Current State and Future of AI Video

While AI video generation has made remarkable progress, Drummey is candid about its current limitations: "Even some that aren't there yet... I think we can say safely that within a year and a half or so there will be videos that can kind of fool a person who is paying attention."

For now, the technology is best suited for prototyping and concept development rather than final production. However, the rapid pace of improvement suggests that fully production-ready AI video is just around the corner.

"We all should get used to the concept that this is coming, and I expect that there'll be a whole generation of creators now in the next few years using these tools," predicts Drummey.

Embracing the AI Creative Revolution

The democratization of video creation through AI represents a fundamental shift in how we approach creative work. No longer limited by technical skills or budget constraints, anyone with an idea can bring it to life.

This transformation isn't just about making video creation easier, it's about unlocking creative potential that was previously inaccessible to most people.

As Drummey puts it: "It's really democratizing who can be a Creator, it's changing workflows... personally, even though it's tough with the tides always changing in terms of what's possible, what you have to know, better that than the static field that is never changing."

Want to stay ahead of the curve in the AI revolution? The free AI Authority Challenge from Chief AI Officer can help you leverage AI to automate lead generation, close more deals, and position yourself as an AI expert in your field. Register here.

FAQ: AI Video Creation

Q: Do I need technical skills to use LTX Studio? A: No, LTX Studio is designed for non-technical users. You can create videos from simple prompts with just a few clicks.
Q: How much does LTX Studio cost? A: LTX Studio offers a free tier with about an hour of compute time. Paid plans range from a few dollars to over $100 monthly, with custom enterprise options available.
Q: Can I use AI-generated videos for commercial purposes? A: Yes, though currently they work best for prototyping and concept development. Many brands are already using AI-generated elements in their marketing.
Q: How fast is AI video technology improving? A: Extremely rapidly. According to Drummey, we can expect AI videos that can "fool a person who is paying attention" within about a year and a half.
Q: How does LTX Studio compare to human-created videos? A: Currently, AI-generated videos work best for prototyping rather than final production. However, many creators are intentionally using the "AI aesthetic" as a creative choice in their marketing.